Sydication

Leverage the Hard Luck Gazette vignettes featured in this blog for your customer/prospect newsletter, your web site, or both. Why? Because they can help grow your business. Building a web site is one thing. Getting people to go there is another. That's why content is still king. If it's compelling, it will draw visitors to your site and engage them. The more they visit, the more likely they are to purchase your products or services. And what's the second most popular type of content found on the internet? That's right: entertainment/humor-oriented. (Shame on you if you know what the most popular content is.)

Brief, funny human interest stories, such as those from the Hard Luck Gazette, are sure to get the attention of your newsletter audience or make your site sticky. Not only will your audience look forward to this content and think happy thoughts about you for providing it, but they'll also be inclined to forward it to their friends and family. This is classic viral marketing -- legions of people spreading the word about you for free.

Here are some sample segues you could use with the stories:

-Everyone commits minor miscues like this and we laugh about them later. But for the serious misfortune in our lives, there’s XYZ Insurance.
-We’re all bumblers at one time or another, but when it comes to [service offered], I won’t botch the job. Contact me today.
-I can't help you in situations like this, but I will provide you with high-quality products and excellent service. Contact me today.

If you're looking for a unique way to liven up your site, start copying and pasting. All we ask in return is attribution and a link to the blog (if content is used online).