Showing posts with label offerings. Show all posts
Showing posts with label offerings. Show all posts

Monday, January 01, 2007

Speeches/Teambuilding

Let's say you're in charge of getting a speaker for a meeting or a leader for a team-building event. Sure, you could get one of those motivational types, but the message -- albeit somewhat customized -- is always the same: reach for stars, you can accomplish anything, yada, yada, yada.

Or you could seek out one of those out-to-pasture political leaders who'll milk you for astronomical fees while boring half of your audience members to the point of dousing themselves with gas and lighting a match. And how about one of those egomaniacal business all-stars who spends more time talking about what he did than how he did it.

Shake things up a bit and book the Hard Luck Gazette blogger for your next corporate retreat, trade group meeting, commencement or just about any other event. Our theme is unique and has universal appeal: all of us flounder, but admitting we're human helps us to keep things in perspective and avoid getting caught up in our own self-importance.

Our engaging presentation combines dynamic but humble remarks with the recounting of select stories, audience participation and a small-group collaboration activity (if event is for team-building). Plus, we won't cost you an arm and a leg -­ more like a pinky and a toenail.

To check availability, contact us today: ed_mauss@yahoo.com. We look forward to getting you a lot of pats on the back from colleagues.

Film Fodder

It's stunning that the amateur video sites, such as YouTube.com, are so popular considering how schlocky the clips are. The problem is that budding filmmakers need good material. And we've got a ton of it here on which you can base your next project. The cream will rise to the top and your film will get downloaded more than you can imagine.

Check out a few premises for your big hit:

>A naked man's dangling appendages are attacked by his kitten when he stoops under the sink to fix the garbage disposal >A preacher forgets to shut off his wireless microphone after a sermon and his congregation hears the sounds of his restroom visit.
>Man drops pager into toilet inside state-of-the-art bathroom; he races to get a towel, but as he returns to retrieve pager, toilet automatically flushes, taking pager down.
>Motorist, with girlfriend in car, flips off honking driver behind him, but soon discovers the offending driver is father of his girlfriend simply saying hello. >Man is fed up with puddle under his washing machine and destroys the machine in a rage; turns out a leaky pipe caused the puddle.

Contact me at ed_mauss@yahoo.com for access to several narratives from which you can develop a script, or call 949-633-0100 for more details.

Sydication

Leverage the Hard Luck Gazette vignettes featured in this blog for your customer/prospect newsletter, your web site, or both. Why? Because they can help grow your business. Building a web site is one thing. Getting people to go there is another. That's why content is still king. If it's compelling, it will draw visitors to your site and engage them. The more they visit, the more likely they are to purchase your products or services. And what's the second most popular type of content found on the internet? That's right: entertainment/humor-oriented. (Shame on you if you know what the most popular content is.)

Brief, funny human interest stories, such as those from the Hard Luck Gazette, are sure to get the attention of your newsletter audience or make your site sticky. Not only will your audience look forward to this content and think happy thoughts about you for providing it, but they'll also be inclined to forward it to their friends and family. This is classic viral marketing -- legions of people spreading the word about you for free.

Here are some sample segues you could use with the stories:

-Everyone commits minor miscues like this and we laugh about them later. But for the serious misfortune in our lives, there’s XYZ Insurance.
-We’re all bumblers at one time or another, but when it comes to [service offered], I won’t botch the job. Contact me today.
-I can't help you in situations like this, but I will provide you with high-quality products and excellent service. Contact me today.


If you're looking for a unique way to liven up your site, start copying and pasting. All we ask in return is attribution and a link to the blog (if content is used online).